Free Tool

HVAC Pricing Calculator

Calculate sell prices, factor in overhead, and generate pricing tiers instantly.

Job Parameters

$
$
Parts Total$2,740
$
Labor Total$680
20%

Lean (10%)Heavy (30%)

40%

Install (30%)Service (65%)

Recommended Sell Price

$6,840
Direct Cost
$3,420
Overhead
$684
Net Profit
$2,736

Pricing Tiers

Good
Basic Repair
$5,814
Better
Standard Solution
$6,840
Best
Premium Upgrade
$9,234

Pricing FAQ

How do I calculate HVAC selling price?

The standard formula for HVAC pricing is: (Total Direct Costs + Overhead Allocation) / (1 - Desired Margin). Direct costs include equipment, materials, and burdened labor. Overhead allocation covers your fixed business expenses.

What is a healthy profit margin for residential HVAC?

A healthy margin must cover direct costs, overhead, and the profit needed to sustain the business. Use your own labor, equipment, material, and operating costs to set the target for each type of work.

How does flat rate pricing differ from time and materials?

Flat rate pricing gives the customer a guaranteed upfront price for the entire job, regardless of how long it takes. Time and materials (T&M) charges an hourly rate plus parts. Flat rate usually results in higher average tickets and happier customers because it removes price uncertainty.

What is the Good/Better/Best pricing strategy?

This strategy presents three options for every repair or replacement: 'Good' (the basic fix), 'Better' (standard solution), and 'Best' (premium solution with upgrades). It gives customers a clear choice instead of a single take-it-or-leave-it price.

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