HVAC Pricing Calculator
Calculate sell prices, factor in overhead, and generate pricing tiers instantly.
Job Parameters
Lean (10%)Heavy (30%)
Install (30%)Service (65%)
Recommended Sell Price
Pricing Tiers
Pricing FAQ
How do I calculate HVAC selling price?
The standard formula for HVAC pricing is: (Total Direct Costs + Overhead Allocation) / (1 - Desired Margin). Direct costs include equipment, materials, and burdened labor. Overhead allocation covers your fixed business expenses.
What is a healthy profit margin for residential HVAC?
Most successful residential HVAC shops aim for 50-65% gross margin on service calls and 30-45% on equipment installations. This ensures enough profit to cover overhead (typically 15-25%) and reach a net profit of 10-20%.
How does flat rate pricing differ from time and materials?
Flat rate pricing gives the customer a guaranteed upfront price for the entire job, regardless of how long it takes. Time and materials (T&M) charges an hourly rate plus parts. Flat rate usually results in higher average tickets and happier customers because it removes price uncertainty.
What is the Good/Better/Best pricing strategy?
This strategy involves presenting three options for every repair or replacement: 'Good' (the basic fix), 'Better' (standard solution), and 'Best' (premium solution with upgrades). This psychology often leads customers to choose the middle option, increasing your average ticket size by 15-25%.