ServiceTitan Pricing 2026: What Shops Actually Pay

ServiceTitan does not publish pricing on their website. You have to sit through a sales demo to get a number. Here is what HVAC shops report paying in 2026.

ServiceTitan Base Pricing

ServiceTitan uses a per-user, per-month pricing model with tiered packages:

Starter Package

Estimated $200-250/user/month
Core scheduling, dispatch, and invoicing
Basic reporting
Mobile app

Essentials Package

Estimated $250-350/user/month
Everything in Starter
Marketing ROI tracking
Advanced reporting
Pricebook management

The Works Package

Estimated $350-500/user/month
Everything in Essentials
Advanced dispatching
Equipment tracking
Custom integrations

Pricing varies by market, team size, and negotiation. These ranges are based on industry reports and contractor feedback.

What 10-Tech Shops Actually Pay

Based on contractor reports across HVAC forums and industry groups:

Component	Monthly Cost
Base platform (10 users)	$3,000-5,000
Marketing Pro add-on	$500-1,000
Phones integration	$200-500
Implementation (amortized)	$400-800
Total monthly	$4,100-7,300

For a 10-technician HVAC shop, most report paying $4,000-6,000 per month all in. That is $48,000-72,000 per year on software.

Hidden Costs

1. Implementation Fees

ServiceTitan charges $5,000-15,000+ for implementation. This covers data migration, training, and setup. For complex operations, implementation can exceed $20,000.

2. Multi-Year Contract Lock-in

Most ServiceTitan contracts are 2-3 years with limited exit options. Early termination fees apply. If the platform does not work for you, you are stuck paying for the remainder.

3. Annual Price Increases

Contractors report 5-15% annual increases after the initial contract period. Your Year 1 pricing is your lowest price.

4. Add-On Modules

Key features are sold as add-ons:

Marketing Pro — $500-1,000/month extra
Fleet Pro — GPS and fleet management
Adjustable Rate Pricing — Dynamic pricing engine
Phone Integration — ServiceTitan Phones

5. Dedicated Admin

ServiceTitan's complexity often requires a dedicated admin. At $45-55K/year salary, this is a hidden labor cost that smaller shops do not budget for.

ServiceTitan vs Alternatives: Cost Comparison

For a 10-tech HVAC operation:

Platform	Monthly Cost	Annual Cost	Contract
ServiceTitan	$4,000-6,000	$48,000-72,000	2-3 years
Plenum	~$999 + usage	~$14,000-17,000	Month-to-month
Housecall Pro	~$1,290	~$15,480	Month-to-month
Jobber	~$1,290	~$15,480	Month-to-month

The difference between ServiceTitan and a per-technician alternative like Plenum can be significant for a 10-tech shop.

When ServiceTitan Makes Sense

ServiceTitan is built for large operations. It makes sense if:

You have 50+ technicians and need enterprise-grade tools
You have a dedicated admin to manage the platform
You need Marketing Pro for multi-channel attribution
You can commit to a multi-year contract
Your annual revenue exceeds $5M+ and the cost is a small percentage

When to Look at Alternatives

Consider alternatives to ServiceTitan when:

You are a small to mid-size shop (under 30 techs) and the cost does not justify the features
You want month-to-month flexibility without multi-year lock-in
You need to be up and running in days, not months
You want HVAC intelligence (route clustering, rebate automation) at a fraction of the cost
You do not have staff to dedicate to platform administration

Bottom Line

ServiceTitan is powerful software. But for the majority of HVAC shops — those under 50 techs — the cost, complexity, and contract terms are hard to justify. The feature gap between ServiceTitan and modern alternatives like Plenum is shrinking, while the price gap is not.

Run the math. Use our ROI calculator to see if switching makes financial sense for your shop.

ServiceTitan Pricing 2026: What It Actually Costs