ServiceTitan Reviews 2026: Honest Pros, Cons & Who It Is For

ServiceTitan is the 800-pound gorilla of field service management software. Over 100,000 contractors use it. It raised $8 billion+ in cumulative funding. Their marketing is everywhere.

But is it the right choice for your HVAC business? Here is an honest breakdown based on contractor feedback, not vendor marketing.

What ServiceTitan Does Well

Credit where it is due. ServiceTitan has earned its market position with several genuinely strong features:

1. Comprehensive Feature Set

ServiceTitan tries to be everything. For shops that need everything, this works. The platform covers:

Scheduling and dispatch
Customer management with property tracking
Multi-option estimates
Pricebook management
Invoice and payment processing
Marketing campaign tracking (Marketing Pro)
Reporting and analytics
Mobile app for technicians
Call tracking and recording
Membership management

No other platform matches this feature breadth. The question is whether you need all of it.

2. Marketing Attribution (Marketing Pro)

This is ServiceTitan's killer feature. Marketing Pro tracks which marketing channels drive calls, which calls convert to jobs, and the revenue generated by each channel. Phone number tracking, call recording, and campaign ROI analysis.

For shops spending $10,000+/month on marketing, knowing exactly which dollars produce results is worth the investment.

3. Pricebook Management

ServiceTitan's pricebook is deep. Thousands of pre-built items, configurable pricing tiers, labor rate management, and material markup controls. You can import existing pricebooks and maintain them centrally.

4. Reporting Depth

If you want data, ServiceTitan delivers. Revenue by technician, by service type, by marketing source, by zip code. Scoreboard features for tech performance. Dashboards for management oversight.

5. Industry Reputation

ServiceTitan's brand carries weight. Many franchise operations require it. When selling your business, using ServiceTitan signals operational sophistication to buyers.

Where ServiceTitan Falls Short

1. Cost

The elephant in the room. ServiceTitan is expensive:

Base pricing: $200-500/user/month depending on package
Marketing Pro: $500-1,000/month additional
Phone integration: $200-500/month additional
Implementation: $5,000-20,000+ upfront
Dedicated admin: $45-55K/year (many shops need one)

For a 10-tech shop, total cost runs $4,000-7,000/month all-in. That is $48,000-84,000/year. See our complete ServiceTitan pricing breakdown.

Many smaller shops report that ServiceTitan costs more than the revenue improvements it generates.

2. Implementation Complexity

ServiceTitan is not plug-and-play. Expect:

4-8 weeks minimum for basic setup
Data migration that requires cleanup (your old data is messy, guaranteed)
Training sessions for every role (dispatch, techs, admin, management)
Ongoing configuration as you learn the system
Dedicated admin time for maintenance

Shops consistently underestimate implementation effort. Some report it took 3-6 months before the team was fully comfortable.

3. Contract Lock-In

Most ServiceTitan contracts are 2-3 years with limited exit options. If the platform does not work for your shop, you are stuck paying.

Early termination fees are significant. Annual price increases of 5-15% are common after the initial term. Your Year 1 pricing is your lowest price.

This is a major risk for smaller shops. If you sign a 2-year contract and the platform does not deliver the expected ROI, you are paying $100,000+ for software that is not working for you.

4. Overkill for Small Operations

ServiceTitan was built for large operations (50+ techs). When a 5-10 tech shop uses it, they pay for features they never touch:

Advanced multi-location management (you have one location)
Complex dispatching rules (your dispatcher handles it manually)
Enterprise reporting (you look at revenue and profit)
Marketing Pro (you spend $2,000/month on marketing, not $10,000)

Paying enterprise prices for a fraction of the functionality is a bad deal.

5. Mobile App Limitations

Despite improvements, the ServiceTitan mobile app gets mixed reviews:

Offline capability is limited — techs working in basements or rural areas lose access
Speed can be an issue — some techs report the app is slow on older devices
Complexity matches the desktop — lots of screens and options that slow down field work

For comparison, simpler platforms like Housecall Pro and Jobber get consistently higher mobile app ratings.

6. Customer Support

This is the most common complaint in ServiceTitan reviews. Contractors report:

Long wait times for support calls
Tier 1 support that cannot solve technical issues
Being passed between departments
Feature requests that go nowhere
Inconsistent support quality

To be fair, supporting 100,000+ contractors is hard. But the support experience does not match the premium pricing.

ServiceTitan Review Scores

Based on aggregated reviews from G2, Capterra, and contractor forums:

Category	Score (out of 5)	Notes
Feature completeness	4.5	Best-in-class breadth
Ease of use	3.0	Steep learning curve
Mobile app	3.5	Functional but complex
Customer support	2.5	Common pain point
Value for money	2.5	High cost relative to alternatives
Implementation	2.5	Lengthy and complex
Reporting	4.0	Deep analytics available
Marketing tools	4.5	Best attribution in the category

Who ServiceTitan Makes Sense For

ServiceTitan is the right choice if:

50+ technicians — You need enterprise-grade tools for complex operations
$5M+ revenue — Software cost is a small percentage of revenue
Dedicated admin staff — Someone to manage the platform full-time
Heavy marketing spend — Marketing Pro ROI justifies the cost
Multi-location operations — Enterprise management features add value
Franchise requirements — Some franchises mandate ServiceTitan

Who Should Look Elsewhere

ServiceTitan is probably not right if:

Under 20 technicians — The complexity and cost outweigh the benefits
Under $2M revenue — Software cost becomes a significant percentage
No dedicated admin — The platform needs ongoing management
Limited marketing budget — Marketing Pro loses value under $5K/month spend
Want month-to-month flexibility — Multi-year contracts are risky
Need fast implementation — You want to be running in days, not months

Alternatives by Shop Size

1-10 Technicians

Platform	Monthly Cost	Best For
Jobber	$129/user	Simple scheduling and quoting
Housecall Pro	$129/user	Customer communication
Plenum	$999/mo base + usage	HVAC-specific features + routing

At this size, Jobber or Housecall Pro cover the basics. If you need HVAC-specific intelligence (route clustering, equipment tracking, rebate automation), Plenum is purpose-built for this range. See our Housecall Pro vs Jobber comparison for details.

10-30 Technicians

This is the gap. Too big for simple tools, too small for ServiceTitan's full value. Options:

Plenum — Per-technician pricing, office staff free, HVAC-specific features
FieldEdge — Mid-market option, partial HVAC features
ServiceTitan Starter — Lower tier, but still the same contract and complexity

30+ Technicians

ServiceTitan starts making sense here. The marketing attribution, enterprise reporting, and deep feature set justify the cost at scale.

Alternative: Plenum still works at this size with per-technician pricing, but shops needing ServiceTitan's specific marketing tools or franchise compatibility should evaluate both.

Common ServiceTitan Complaints (and Whether They Are Valid)

"It is too expensive." Valid. For shops under 20 techs, the cost is hard to justify. Above 50 techs with active marketing, it can pay for itself.

"Implementation took forever." Valid. Budget 4-8 weeks minimum, 3-6 months for full comfort. This is not the vendor's fault entirely — enterprise software is complex.

"We only use 30% of the features." Very common. If you are paying for enterprise but only need scheduling and invoicing, you are overpaying. Look at simpler tools.

"Support is terrible." Widely reported. Support quality seems to vary significantly. Some shops have great experiences, others are frustrated. The inconsistency is the issue.

"The mobile app is slow." Device-dependent. Newer devices handle it fine. Older phones and tablets struggle with the app's complexity.

"Annual price increases are aggressive." Valid. 5-15% annual increases compound fast. Your Year 3 price can be 20-30% higher than Year 1. Factor this into your total cost of ownership.

How to Evaluate ServiceTitan for Your Shop

If you are considering ServiceTitan:

Request a demo — Sit through it, but ask specific questions about your workflow
Ask for references — Talk to shops your size, not their biggest clients
Calculate total cost — Include implementation, add-ons, admin staff, and annual increases
Trial alternatives — Try Jobber, Housecall Pro, and Plenum before committing
Negotiate the contract — Push for shorter terms and price lock guarantees
Plan implementation time — Block 2 months for transition, not 2 weeks

Bottom Line

ServiceTitan is powerful software that earned its market position. The features are deep, the reporting is strong, and Marketing Pro is genuinely excellent.

But it is not for everyone. Smaller shops (under 20 techs) pay enterprise prices for a fraction of the value. The implementation complexity, contract lock-in, and annual price increases make it a significant commitment.

Run the numbers with our ROI calculator before signing anything. And trial at least two alternatives to see if a simpler, cheaper platform actually meets your needs.

ServiceTitan Reviews 2026: Honest Pros, Cons & Who It's For